The Councilor of Commerce of the Cabildo de La Palma, Miriam Perestelo, emphasizes the importance of this initiative for local businesses.
The Cabildo de La Palma, through the public company Sodepal directed by the councilor Miriam Perestelo, organizes a new edition of the contest of shop windows on the occasion of the Bajada de la Virgen de Las Nieves, immersed this time in the Lustral Fest. The aim of this initiative is that the establishments decorate their premises with traditional and historical elements of La Palma. The decoration must be exposed from June 25 to July 20, inclusive.
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The Councilor for Economic Promotion and Commerce of the Cabildo de La Palma and CEO of Sodepal, Miriam Perestelo, emphasizes the importance of this initiative for local businesses. “This type of project is a unique opportunity for the companies of La Palma to show their ingenuity and attract customers, both locals and visitors, in a magical time such as the Bajada de la Virgen, after ten years without being celebrated”.
On this occasion, the cultural identity of the island is highlighted, emphasizing the importance of traditions, customs and craftsmanship.
In this way, the promotion and visibility of the commercial fabric is strengthened. This is one of the main challenges facing the sector and the Cabildo has understood the need to promote these measures.
The deadline for registration is June 22. The exhibition of shop windows will be held from June 25 to July 20. Any company linked to trade, which is located in the island territory may participate. Participating companies will have, once again, with an economic support of up to 100 euros for the purchase of materials to complement their decoration.
The awards ceremony will take place on July 18. A total of 1,800 euros will be distributed among the winners, in addition to awarding two tickets to the Lustral Fest for each winner. The contest includes the realization of a photographic report and promotional video of the participating companies, with the intention of boosting the publicity of the premises.
All the information on this subject can be found at https://sodepal.es/concurso-de-escaparates-lustral-fest/.
